What Premium Service Looks Like When an Agency Serves Hoteliers

A polished silver serving tray on a textured surface, with an elegant handwritten note reading “Coyote – Chess Moves Only.” The tray shines with a premium, reflective finish, evoking sophistication, hospitality, and attention to detail.

What does premium service look like when an agency serves hoteliers?
It looks a lot like a bartender who knows their regular’s drink before they sit down. Or like the service crew who closes out the restaurant and sails off to the local wine bar, winding down with industry friends who just get it.

At Coyote, we believe B2B service should feel like positive anticipation. It’s not just about responding to a request—it’s about reading the room, making things simple and seamless, and creating experiences that feel effortless (even if, behind the scenes, they’re complex). It’s letting clients relish in the novelty. Think Disney World magic: precision backstage, delight upfront. Or a Café Mado tasting menu, where shark fin and shaved truffle arrive as art on a plate. For the guest, it’s a wonder. For the line crew, it’s science.

I learned this serving at Laurent Tourondel’s restaurant in Midtown. After a while, I could glance at a guest and know: Manhattan for one, Negroni for the other. That wasn’t guesswork—it was personalization, earned through observation. Hotels already know this intuitively with their guests. But what does it look like when an agency personalizes service for them?

In agency work, it’s the details. “No drink is ever served without a napkin.”
Sometimes, that detail is small: invoices that actually feel tailored, or a client portal where hoteliers can find assets, reports, and strategy without asking. Sometimes it’s bigger: recommending HubSpot, Salesforce, or Mailchimp to centralize data because we know it will solve more than one pain point at once. In every case, it’s about making clients feel safe—like we care for their brand as if it were our own, without the nerves that come from going at it alone.

Premium service is listening—really listening. Like your Spotify Wrapped, capturing not just the data but the sentiment. It’s consistency: the same steady voice in outbound messaging, the same thoughtful presence on exploratory calls.

And it’s the details no one else is paying attention to. Like overhearing two friends at Table 6 who only meet quarterly mention the tiramisu—and surprising them with it, compliments of the house. For us, it might be knowing your hotel is a hub for tourists seeking the beauty of farm-to-table—like Phoenicia Diner in Woodstock—and matching that energy with a local visual artist who understands your brand’s culture.

Few ask what it means for an agency to serve hoteliers with the same hospitality hotels show their guests. But that’s the question we’ve been answering.

Because Coyote isn’t just an agency.
We’re the bartender’s favorite bartender.