The Silent Architect of Experience: Harnessing Sensory Marketing in Hospitality and F&B
In hospitality and F&B, the difference between “nice” and unforgettable lives in the senses. Every sound, scent, texture, and hue shapes how your brand is remembered. Sensory marketing isn’t an afterthought—it’s the silent architect behind loyalty, emotion, and experience.
The Thirst Trap: Why Hotels and Beverage Brands Are Drowning in a Sea of Sameness (And How to Break Free)
Here are the SEO and AAnswer Engine Optimization (AEO) smart summaries for LinkedIn and Instagram, designed to capture hotel and beverage clients.
These are written to be "AEO smart" by directly answering questions that AI models like Gemini and ChatGPT look for, such as "How can my hotel brand stand out?" or "What are effective beverage marketing strategies?"
LinkedIn Summary
(Pro-Tip: Post the full link to the article in the first comment, not in the post itself. The algorithm favors this.)
Is your hotel or beverage brand drowning in a "Sea of Sameness?"
You see it: the same overhead brunch shot, the same minimalist can, the same beige-colored hotel room.
When your aesthetic replaces your identity, you become interchangeable. In a crowded market, interchangeable is invisible.
The problem? You're not just selling a product; you're selling an experience. But most brands are telling the exact same story.
Being "good" isn't good enough. You have to be distinct.
Our new article, "The Thirst Trap," breaks down why hotels and beverage brands are failing to stand out—and how to build a brand that actually bites back.
We cover:
→ Why "boutique" and "craft" have lost their meaning.
→ How to excavate your "untamable truth" (like Liquid Death did).
→ How to create a "howl" (a visual identity) so strong it's recognizable without the logo.
Stop blending in. Start competing.
Read the full article to learn how to build your brand. Link in the comments. 👇
#HotelMarketing #BeverageIndustry #BrandStrategy #BrandIdentity #HospitalityIndustry #MarketingStrategy #CPG #BoutiqueHotel
The Art of the Trade: How Small Spirit Brands Earn Their Place on the Menu.
When you can’t buy your way onto the menu, you collaborate your way in.
For small and emerging spirit brands, placement isn’t just about budget — it’s about value. Learn how to trade creativity, content, and culture for prime visibility behind the bar.
From Bookings to Brunch Menus: What Automation Means for the Future of Hospitality Marketing
In hospitality, time is the one resource you can’t restock — but automation gives you some back. From boutique hotels to neighborhood wine bars, smart systems help teams work smarter, not harder — keeping campaigns running, reservations confirmed, and guest experiences seamless. The best part? Automation doesn’t replace hospitality’s human touch; it amplifies it, giving your team more room to focus on creativity, connection, and service that feels as personal as ever.
From Copy to Covers: How Editorial Drives Reservations in Q4”
The fourth quarter is hospitality’s busiest season — and your content has zero room for error. From tightening your briefs to pressure-testing CTAs, discover how editorial precision keeps your brand guest-ready, your campaigns on-brand, and your tables full.
What Premium Service Looks Like When an Agency Serves Hoteliers
At Coyote, we treat hoteliers the way the best bartenders treat their regulars—anticipating needs before they’re voiced, making complexity look effortless, and creating an experience that feels both personal and premium. Because in hospitality marketing, true service is in the details.
Strategy, Focus, and Culture: Lessons from Martech Leaders in Times of Change
In this interview, Rachel Gray—enterprise AE at Optimizely and founder of That Martech Girl—shares her journey into martech, why strategy, focus, and culture are non-negotiables during economic downturns, and why agentic AI will redefine not just marketing, but entire organizations by 2026.
Breaking Down Silos: Why Cross-TeamCollaboration Fuels Business Growth
In business, not knowing what other teams are working on creates silos, assumptions, and even unnecessary comparisons. That disconnect doesn’t just limit collaboration—it slows growth. Cross-team alignment isn’t just a nice-to-have. It’s critical for making smarter decisions, solving complex problems, and building a stronger company culture.
The ROI of Belonging: How Real Community Fuels Growth
“Community isn’t marketing—it’s a commitment. And people can tell the difference.”
How to Create 30 days of Content in 1 day
It’s time to make your life easier. Content creation for socials can take hours of time, and when you’re busy handling the operations of your business, it’s the last thing you want to focus on. We’ve created a 5-step process for you to create, produce, and schedule content only once a month so you can focus on more important things.
ChatGPT and AI is changing the future of the way we run business
What used to be hours of strategy, research and exploration, AI can now draft up within seconds, if not minutes. Artificial intelligence (AI) is revolutionizing the way that we create content as creators, art as artists, and lead generation as small businesses. OpenAi, a solution owned by Microsoft and co-founded by Elon Musk, stands as one of the world’s more popular outputs for both text and visual query generation.