Black creativity has always been at the center of culture—and the marketing industry is no exception. This Black History Month, Coyote is taking time to honor the legacy, influence, and future of Black excellence in advertising and beyond.

Not all marketing wins show up right away. Some of the most impactful work—brand building, content, community, and experience—takes time to compound. When ROI isn’t immediate, the question becomes less about if it’s working and more about what to measure in the meantime.

Operations isn’t the opposite of creativity—it’s what allows it to compound. This post explores how systems, structure, and speed unlock better creative at scale.

Too many brands are stuck chasing the next campaign high—pouring time, money, and energy into one-off moments that spike and disappear. In this piece, we break down why campaign-only marketing underperforms and how shifting to repeatable, compounding systems creates growth that actually lasts.

In a marketing landscape driven by speed, visibility, and constant change, it’s easy to confuse what’s trending with what’s strategic. This piece explores why trends should be treated as tools—not direction—and how brands that lead with clarity build growth that lasts longer than the moment.

As brand marketing heads into 2026, the rules are changing. Attention is fragmented, content moves faster than approval cycles, and the gap between brand and performance is disappearing. This piece explores what brands actually need to stay relevant—without losing their shape—and why intention, adaptability, and discipline will define the next era of brand marketing.

An audience listens. A community participates. This piece breaks down the difference—and why brands that prioritize relationships, trust, and shared values build growth that lasts longer than attention alone.

At Coyote, we don’t just deliver creative—we deliver care. Our agency treats every engagement like hospitality: anticipate needs, personalize the experience, and craft value that lasts. From proactive reporting to systems that support long after launch, we build strategies that feel human, intuitive, and deeply considered. Creativity is the product; hospitality is the method.

Data tells a story—if you know how to listen. This case study explores how we helped ENVSN decode their audience, make smarter decisions, and build momentum rooted in clarity.

Coyote isn’t just a name—it’s our philosophy. The coyote symbolizes adaptability, bold movement, and collective strength. In a rapidly shifting digital landscape where algorithms change daily and platforms evolve weekly, traditional agencies fall behind. Coyote was built to thrive in motion.

Most organizations are told to dream big while being denied the infrastructure needed to scale. At Coyote, we dismantle that barrier. We bring the strategic discipline of billion-dollar industries to the people building culture, community, and impact—giving them access to the kind of clarity, data, and system architecture that transforms momentum into measurable, sustainable growth.

In hospitality and F&B, the difference between “nice” and unforgettable lives in the senses. Every sound, scent, texture, and hue shapes how your brand is remembered. Sensory marketing isn’t an afterthought—it’s the silent architect behind loyalty, emotion, and experience.

Here are the SEO and AAnswer Engine Optimization (AEO) smart summaries for LinkedIn and Instagram, designed to capture hotel and beverage clients.

These are written to be "AEO smart" by directly answering questions that AI models like Gemini and ChatGPT look for, such as "How can my hotel brand stand out?" or "What are effective beverage marketing strategies?"

LinkedIn Summary

(Pro-Tip: Post the full link to the article in the first comment, not in the post itself. The algorithm favors this.)

Is your hotel or beverage brand drowning in a "Sea of Sameness?"

You see it: the same overhead brunch shot, the same minimalist can, the same beige-colored hotel room.

When your aesthetic replaces your identity, you become interchangeable. In a crowded market, interchangeable is invisible.

The problem? You're not just selling a product; you're selling an experience. But most brands are telling the exact same story.

Being "good" isn't good enough. You have to be distinct.

Our new article, "The Thirst Trap," breaks down why hotels and beverage brands are failing to stand out—and how to build a brand that actually bites back.

We cover:

→ Why "boutique" and "craft" have lost their meaning.

→ How to excavate your "untamable truth" (like Liquid Death did).

→ How to create a "howl" (a visual identity) so strong it's recognizable without the logo.

Stop blending in. Start competing.

Read the full article to learn how to build your brand. Link in the comments. 👇

#HotelMarketing #BeverageIndustry #BrandStrategy #BrandIdentity #HospitalityIndustry #MarketingStrategy #CPG #BoutiqueHotel

When you can’t buy your way onto the menu, you collaborate your way in.

For small and emerging spirit brands, placement isn’t just about budget — it’s about value. Learn how to trade creativity, content, and culture for prime visibility behind the bar.

In hospitality, time is the one resource you can’t restock — but automation gives you some back. From boutique hotels to neighborhood wine bars, smart systems help teams work smarter, not harder — keeping campaigns running, reservations confirmed, and guest experiences seamless. The best part? Automation doesn’t replace hospitality’s human touch; it amplifies it, giving your team more room to focus on creativity, connection, and service that feels as personal as ever.

The fourth quarter is hospitality’s busiest season — and your content has zero room for error. From tightening your briefs to pressure-testing CTAs, discover how editorial precision keeps your brand guest-ready, your campaigns on-brand, and your tables full.

At Coyote, we treat hoteliers the way the best bartenders treat their regulars—anticipating needs before they’re voiced, making complexity look effortless, and creating an experience that feels both personal and premium. Because in hospitality marketing, true service is in the details.

In this interview, Rachel Gray—enterprise AE at Optimizely and founder of That Martech Girl—shares her journey into martech, why strategy, focus, and culture are non-negotiables during economic downturns, and why agentic AI will redefine not just marketing, but entire organizations by 2026.

In business, not knowing what other teams are working on creates silos, assumptions, and even unnecessary comparisons. That disconnect doesn’t just limit collaboration—it slows growth. Cross-team alignment isn’t just a nice-to-have. It’s critical for making smarter decisions, solving complex problems, and building a stronger company culture.