Anything But Vinifera…

Creative Development & Social Content

Promotional collage for ABV Ferments: Brooklyn 2024 event, featuring diverse individuals enjoying drinks. Highlights include a man in a colorful shirt with a microphone, a woman holding a drink, and several wine bottles. Event details are displayed, including date and location: July 16, 11am-5pm, Bin Bin Sake, Brooklyn, NY.

Amplifying the Game Changers

Objective

Anything But Vinifera (ABV) is a non profit centered around community and amplification of fermented beverages. The brand deconstructs the elitism over wine, making space for grass roots and independent beverage makers in the vinifera space. They reached out to Coyote to help with a brand refresh in preparation for their bi-annual conference in Brooklyn.

Action

Coyote was able to transform the ABV Social stratosphere by bringing the brand into a current and cohesive look and feel. The work started with the development of ABV’s TikTok page and a reorganization of the brand’s Instagram. From there, the agency developed a brand kit, creative guidelines, and social templates for ABV’s team to reference in creation of any future content. Coyote also supported the conference through development of a flyer to promote the event, and showed up live on site with the 360 booth to support marketing and post engagement with guests.

Outcome

ABV now has a fresh baseline and brand identity to work off in their marketing efforts. The work Coyote has done sets the brand apart from competitors and helps ABV stand true to their brand mission - making beverages accessible for everyone.

Event poster for ABV Ferments Brooklyn 2024, featuring diverse people at a fermentation and wine tasting event, with vibrant colors and bottles.
Schedule for an event called ABV Ferments, with panels, workshops, and tasting seminars from 11 AM to 5 PM, including topics on community, land access, children’s wine atlas, brewing, and vitis labrusca. The event offers virtual tickets for all sessi
A person with a mustache and earrings wearing a yellow headscarf and colorful patterned shirt, holding a bottle of pink beverage, standing outdoors next to a wooden wall.
A vibrant event poster with pink and orange background, featuring photos of people socializing and drinking, with large yellow letters 'A' and 'B' and smaller 'V'. Text indicates an event on July 16th, 2024, at Bin Bin Sake in Brooklyn, NY, with a lo

Assets and Outputs

Collage promoting ABV Ferments: Brooklyn 2024 event, showcasing diverse people enjoying beverages, set against a colorful background with text details about the event date, location, and activities.
Person in tropical shirt holding a bottle with a label, standing beside a green panel with text about fermentation and community.

  • Social Media Refresh

  • Brand Kit

  • Social Media templates

  • 360 Booth Footage