MANAGING PARTNER, BUSINESS DEVELOPMENT

COMMISSION TO CONTRACT

ABOUT COYOTE AGENCY

Coyote is a fast-growing, creatively-led agency built to cause disruption in the market. We believe in the power of creativity and diversity to unlock unparalleled growth for our clients. We are seeking an entrepreneurial leader who shares our aspiration to build something truly impactful and challenge the status quo in the marketing and brand space.

POSITION SUMMARY

The Managing Partner, Business Development is an independent, high-energy, and strategically focused leader responsible for driving the agency’s growth, building a robust client pipeline, and securing new business. This role demands a go-getter with a strong network who can serve as an accomplished face of the agency, translating our creative vision into tangible client results.

This is a commission-first partnership role designed to transition into a contracted position, reflecting the Managing Partner’s proven success in growing the agency.

    • Acquisition Target: Strategically pursue and close new client relationships, with a minimum expectation of helping generate $100,000 in new contracted revenue within the first 12 months.

    • Pipeline Management: Actively collaborate with the CEO to streamline the business development pipeline, focusing on effective lead qualification, initial outreach, and ensuring smooth transitions from opportunity identification to contract negotiation.

    • CRM Expertise: Efficiently utilize CRM systems (such as HubSpot or Salesforce) to track, report, and forecast all sales activities and pipeline health.

    • Proposal Development: Create compelling agreements, proposals, and facilitating presentations that clearly communicate Coyote’s value and creative solutions.

    • Industry Focus: Focus on acquiring clients and relationships primarily within the Hospitality (Hotels), Food & Beverage, Wine & Spirits, and CPG industries.

    • Market Analysis: Conduct ongoing market analysis to locate, define, and execute against the most important business and category opportunities.

    • Networking: Represent Coyote at industry conferences, events, and institutional meetings to build and strengthen essential business relationships.

    • Brand Positioning: Apply deep experience in launching, scaling, and positioning emerging brands for market success, consistent with category and brand plans.

    • Creative Collaboration: Function as a strong collaborator, working seamlessly with creative, strategy, and design departments to ensure the sales strategy aligns with and enhances the agency’s innovative output.

    • Visionary Selling: Possess a creative brain or a strong appreciation for innovation, effectively selling the vision and quality of work produced by the internal team (e.g., working in tandem with designers to accomplish client goals).

    • Client Value: Champion the agency’s commitment to delivering exceptional service, quality, and value to clients.

REQUIRED QUALIFICATIONS

Experience: 10+ years of progressive professional experience in B2B business development and sales, preferably within an agency, CPG, or hospitality sector.

  • Industry Network: Deep, proven network and established business relationships within the target sectors (Hospitality, F&B, CPG).

  • Track Record: Proven ability to drive significant revenue (demonstrated success generating multi-six-figure contracts is highly desirable).

  • Leadership Style: Highly motivated, independent leader with a demonstrated ability to collaborate smoothly and manage cross-functional initiatives.

  • Technical: Proficiency in leveraging CRM platforms (HubSpot or Salesforce).

  • Location: US-based with a willingness to attend a good number of industry events and conferences. While extensive travel is not expected in the first year, a flexible approach to relationship-building travel is required..

DESIRED EXPERIENCES + TRAITS

  • Prior experience in sales and brand activation within the CPG, hotels, and or Wine & Spirits industries.

  • Proven knack for identifying innovative ways to elevate the consumer experience while boosting profitability.

  • Experience in institutional relations, marketing communications, and event management (e.g., leading major industry event launches).

  • On-going commitment to category-specific learning, including liquid, consumer, and category insights.

COMPENSATIONSHIP + PATH TO GROWTH

This role begins with a highly competitive commission structure that rewards a go-getter mentality. The transition to a competitive base salary structure will be based on performance, demonstrated sustained growth momentum, and successful negotiation of the individual's rate and scope of work after meeting the minimum revenue. All necessary travel and business expenses will be covered.