ABV Ferments

Brand Identity and Social Media Marketing

Promotional poster for ABV Ferments: Brooklyn 2024 event, featuring diverse individuals enjoying drinks and speaking. Scheduled for July 16, 11am-5pm, at Bin Bin Sake, Brooklyn, NY. Highlights include tastings, seminars, and workshops related to native and hybrid grapes, regional fruit, and grains. Overlay text and vibrant colors accentuate the collage of people and beverages.

Making a difference in the wine industry

The Objective

Anything But Vinifera (ABV) is an organization committed to wine education and de-colonizing the wine space to make a more inclusive community. In preparation for their 4th bi-annual festival, the founder reached out to Coyote to support with a rebrand of their socials and a rebrand for their digital channels.

The Action

Coyote developed a mini brand identity deck helping ABV align on their brand colors, font types, and logos. Additionally, we established their TikTok handle, restructured their Instagram, secured a branded social template for their content, and helped align on a marketing strategy to meet the brand’s most important goals.

The Outcome

Through this work, ABV has been able to successfully connect with their audiences and drive to their most critical content and pages. The brand now has a consistent template and guidelines to create and reproduce content for their future projects, with a bold and dynamic presence that aligns with the work they have been doing.

Deliverables included:

  • color pallete

  • defined fonts

  • social media templates

  • custom flyer for the events

  • consulting on marketing strategy

A colorful collage poster promoting the ABV Ferments Brooklyn 2024 event, featuring images of diverse people enjoying wine, beer, and fermentation activities, with event details including date, time, location, and event highlights about native and hy
Poster advertising the ABV Ferments event in Brooklyn 2024, featuring diverse people tasting and enjoying wine and fermented drinks, with bright colors and event details.