Transformation in Motion: Why We Chose the Coyote

When we founded Coyote in 2021, we weren't just looking for a cool name; we were looking for a symbol that embodied our entire approach to creative strategy. We needed an icon that spoke to bold movement, adaptability, and the power of a strong collective—a creature capable of navigating complex, ever-changing landscapes with confidence.

We chose the Coyote.

The Coyote itself is a symbol of transformation. It moves through the world with confidence and adjusts with ease to whatever landscape comes its way.

In the world of paid media, content creation, and data architecture, the landscape is in constant flux. Algorithms shift daily, new platforms emerge weekly, and the only constant is change. Traditional agencies, often tangled in "red tape and weighed down by bureaucracy," struggle to adjust. But at Coyote, adaptability is our superpower. Our process is designed to be agile, ensuring that our work—and our clients' success—is never hampered by outdated systems.

Confidence and Adaptability in Action

The digital ecosystem demands a dynamic approach, and we build all of our strategies to be resilient.

For example, our Paid Media team is constantly optimizing across multiple, diverse platforms, proving our ease of adjustment:

• TikTok

• Meta

• LinkedIn

• X

• YouTube

• Pinterest 

We manage campaigns with budgets ranging from under $200 up to $25K+, demonstrating our confidence in delivering high performance at any scale. Our Click-Through Rate (CTR) averages 2.5x industry benchmarks, which is proof that creativity, "when engineered right, performs".

The Power of the Pack

The other critical reason for choosing the Coyote is that "it never runs alone.” It thrives within a pack, because together, we are stronger.

Coyote was created with the intention of giving creatives a genuine, safe, and collaborative home. We are a collective of strategists, artists, and thinkers who respect one another, pour into one another, and support one another. This internal strength is what makes our client-facing work so powerful. When our team is supported, the work feels lighter, and the results guide us toward success every single time.

The Coyote is not just our mascot; it is our blueprint. It reminds us that to achieve great things, we must be adaptable, confident, and deeply connected to the pack.

If you are ready to move through the competitive landscape with the strategy and strength of a collective, it's time to join the pack.