ENVSN Fest
Sharifa Murdock, visionary co-founder of ENVSN Foundation and Festival and Chief Impact Officer at KITH, partnered with Coyote to amplify ENVSN’s impact. Together, we crafted a bold digital reintroduction, elevated the consumer experience, and implemented a strategic CRM engagement plan. Over two years, this approach energized thousands of guests, driving deeper connection and scaling ENVSN’s presence as a forward-thinking cultural platform.
The Wins
Coyote teamed up with ENVSN to drive more than 46,000 visits to their festival ticket pages. With over 11,000 focused site visits, we crafted a seamless user experience that made buying tickets straightforward and tracked key conversions down the funnel. Beyond that, we rolled out a strategic CRM plan, developed a personalized festival app, and ensured data integrity across the board. This approach helped ENVSN turn interested visitors into loyal fans, while giving the brand richer insights into their audience for smarter future strategies.
The Specs
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Coyote designed and developed two websites for ENVSN’s operational arms—ENVSN Fest and ENVSN Foundation. These platforms were created to effectively showcase their initiatives and projects, providing clear insight into their activities. The websites also serve as a valuable tool for investors, offering a transparent view of ENVSN’s work and impact.
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The ENVSN Festival App was developed to enhance the festival experience by offering attendees a personalized, interactive platform. Designed specifically for festival use, the app combined multiple key features into one seamless interface, transforming how users engage with events.
Personalization: Users could customize their profiles, select interests, and receive tailored recommendations.
Raffles: Integrated raffle entries allowed attendees to participate in giveaways effortlessly.
Chat: A built-in chat function encouraged communication between attendees, fostering a sense of community.
Festival Floor Map: An interactive map helped users navigate the festival grounds with ease.
Workshop Registration: Attendees could view, select, and register for workshops directly through the app.
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Coyote developed a comprehensive CRM strategy incorporating emails, SMS, and paid ads to boost sales for ENVSN Fest. The email layout was redesigned, resulting in improved performance with average open and click rates rising to 15%.
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Coyote supported ENVSN by employing multiple strategies to synthesize and cleanse existing audience data. Targeted data gathering methods such as surveys and behavioral tracking were also used to deepen insights into the ENVSN customer base. This comprehensive approach enabled the precise definition of distinct audience segments, which informed the development of channel-specific marketing strategies tailored to each group's preferences and behaviors, thereby enhancing engagement and driving higher conversion rates. Additionally, thorough reporting across all ENVSN brand platforms supported continuous analysis of campaign performance and audience interaction, providing a robust foundation for informed decision-making and strategic optimization.
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Over the course of two years, we successfully managed the check-in station for a major festival, efficiently handling the registration of over 6,000 attendees. Our responsibilities included overseeing the registration app to ensure smooth and accurate check-ins.
Beyond the registration process, we played an integral role in managing relationships with attendees and stakeholders before and after the festival. Additionally, we provided escort services for talent and guided media personnel, ensuring they reached their designated locations without issues.
Our comprehensive approach emphasized delivering an exceptional customer experience, promoting seamless registration and entry for all participants throughout the event.