FULL-SERVICE MARKETING. BUILT DIFFERENTLY.
Ideas are easy.
Building them
takes Coyote.
Coyote is a majority Black-owned, women-led full-service marketing agency for brands and organizations that influence how people live.
We use community as the foundation for how we think, design, and execute—bringing together strategy, creative, digital, experiences, and intelligence to build work that moves people and business forward.
3M+
Campaign impressions generated through work supporting a NIKE x FootLocker campaign.
CLIO
HEALTH
Innovator recognition awarded to Coyote founder Bria Porter in 2024.
4K GIRLS
greeted + accounted for through Coyote’s strategy + execution partnership with ENVSN Festival.
M/WBE-CERTIFIED · WOMEN-LED · COMMUNITY-FIRST01 — THE POSITION
Not another pair of hands. A sharper way forward.
You can hire people to make posts, build a website, run an event, or launch an ad. But disconnected tactics do not create momentum.
Coyote works as a thought partner. We examine the business, the audience, the market, and the culture surrounding the work before determining what should be built. Then we assemble the right strategists, creatives, producers, developers, and analysts to make it real.
That means fewer ideas thrown at the wall—and more intentional moves designed to connect, convert, and compound.
02 — COMMUNITY FIRST
Community is not an audience segment. It is where the work begins.
People do not experience brands in a vacuum. Their decisions are shaped by identity, relationships, culture, access, environment, and trust.
That is why community is the foundation of Coyote’s process. We listen before we prescribe. We combine quantitative data with qualitative insight. We design with people—not merely at them.
This approach helps us create brands, campaigns, experiences, and systems that feel relevant in the real world and produce results that matter to the organizations behind them.
WE BEGIN WITH:
The people you need to reach
03 — CAPABILITIES
One agency. The right arsenal for the assignment.
01
Strategy + Commercialization
Brand positioning, audience strategy, go-to-market planning, commercialization, customer journeys, messaging, partnerships, sales enablement, research, and growth strategy.
02
Brand + Creative
Brand identity, campaign concepts, copy, content, design, video, creative direction, sales materials, and launch assets.
03
Digital + Media
Websites, landing pages, social media, CRM, email and SMS, paid social, paid search, channel strategy, digital experiences, and conversion pathways.
04
Activations + Experiences
Consumer activations, tastings, conferences, festivals, community programs, event production, attendee journeys, data capture, and post-event reporting.
05
Data + Intelligence
Market research, social listening, measurement strategy, performance reporting, dashboards, audience insights, testing, optimization, and decision frameworks.
04 — INDUSTRIES
We work with organizations that influence how people live.
Health
Pharmaceuticals, healthcare, wellness, life sciences, digital health, Medical Affairs, Market Access, patient and community engagement, and health education.
Hospitality + Consumer Goods
Beverage, spirits, food, lodging, travel, tourism, lifestyle, guest experience, commercialization, distributor support, and consumer activation.
Civics
Nonprofits, government entities, public-awareness initiatives, community organizations, fundraising, civic innovation, and social-impact programs.
Different industries. The same human question: how do we help people live life well?
05 — SELECTED PROOF
We help turn ambition into something people can see, feel, and act on.
NIKE x Foot Locker
THE OPPORTUNITY
Support a culturally relevant campaign designed to reach and engage a large consumer audience.
COYOTE’S CONTRIBUTION
Coyote managed talent platform set up and Paid social strategy + execution
THE IMPACT
More than 3.3 million campaign impressions.
ENVSN
THE OPPORTUNITY
Give a fast-growing platform for girls the strategy and infrastructure to scale its impact.
COYOTE’S CONTRIBUTION
Built a 24-month roadmap to $1M, a fundraising strategy, and a data capture and CRM system we implemented ourselves, plus a custom festival app.
THE IMPACT
Nearly 4,000 girls checked in to the ENVSN Festival through the platform system we built.
Coyote Parlor - Women’s Health
THE OPPORTUNITY
Close the gap between adherence and advocacy in women's reproductive health care.
COYOTE’S CONTRIBUTION
Convened HCPs, Clio Health's Executive Director and patients for an intimate virtual conversation, then turned it into a take-home self-advocacy guide.
THE IMPACT
60 minutes. 2 HCPs. Every attendee stayed to the end.
06 — BUILDERS
We don’t only advise builders. We are builders.
Coyote develops its own platforms, conversations, campaigns, and ideas because we believe agencies should have a point of view—and the courage to put it into the world.
From community-centered conversations like The Coyote Parlor to ambitious concepts designed around overlooked health and cultural challenges, we are actively exploring what marketing can do beyond selling.
We bring that same entrepreneurial energy to our partners. We understand the tension between a big idea and a real budget, the urgency of a launch, the complexity of bringing multiple stakeholders together, and the discipline required to move from possibility to execution.
We are building our own. And we can help build yours.
07 — FIT
Coyote may be the right partner if…
You have an ambitious business, brand, campaign, or community objective—but need a clearer path forward.
Your marketing feels fragmented across too many vendors, channels, or ideas.
You need strategy and execution, not a deck that disappears after the presentation.
You are entering a new market, introducing an offering, or preparing for growth.
You want to connect with a community thoughtfully and credibly.
You need senior thinking with a flexible team built around the assignment.
You are ready to invest in getting the work right.
Sound like you?
Tell us what you are building, where you are stuck, and what success needs to look like. We will use the call to determine whether Coyote is the right partner and what the smartest next step should be.
08 — THE AUDIT
Not sure whether you are ready for an agency?
Take Coyote’s two-minute Agency-Readiness Audit. You will answer a few questions about your objectives, budget, internal capacity, timing, audience, and existing marketing foundation.
At the end, you will learn whether you are ready for:
A full agency engagement
A focused strategy or diagnostic project
Specialized execution support
More internal preparation first
AGENCY-READINESS AUDIT
04 / 10
Do you have a decision-maker who can approve the work?
Yes — they are involved from day one
Somewhat — approvals will take a few rounds
Not yet
Results appear instantly. No phone number required.
Your next move should not be another random tactic.
Let’s identify what the business actually needs—and build the team, strategy, and execution to move it forward.
MAJORITY BLACK-OWNED. WOMEN-LED. COMMUNITY-FIRST. BUILT TO THINK—AND BUILT TO EXECUTE.